Challenge
Approach
We conducted research with customers and stakeholders to identify their pain points and unmet needs. This helped us develop businesses and user experiences that are not only technically feasible but also meet customer desires and have strong business potential.
We conducted research with customers and stakeholders to identify their pain points and unmet needs. This helped us develop businesses and user experiences that are not only technically feasible but also meet customer desires and have strong business potential.
Outcome
Developed an EV hub that can serve as an entry point to EV owners and buyers by providing calculators and EV comparison tools, to help customers gain better knowledge of EV’s and their impact.
Site URL
mynrma.com.au/electric-vehicles
Developed an EV hub that can serve as an entry point to EV owners and buyers by providing calculators and EV comparison tools, to help customers gain better knowledge of EV’s and their impact.
Site URL
mynrma.com.au/electric-vehicles
Research Themes
Opportunities to Consider for Design
Concept Designs
EV vs Petrol Vehicle - Road Trip Comparison Tool
EV vs Petrol Vehicle - Road Trip Comparison Tool
Compare EV Running cost to Petrol Vehicles
Compare EV Running cost to Petrol Vehicles
Concept Validation
